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Pilates Barre Franchise

‍ ‍"Two of the Most Powerful Workout Trends Under One Roof©”

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Why Invest in a Pilates Barre Studio?

Pilates and barre are two of the most sought-after trends in the fitness industry today—and their momentum continues to grow.

As consumers increasingly prioritize low-impact, effective workouts that build strength, improve mobility, and support overall wellness, Pilates and barre have become go-to choices for a wide range of fitness enthusiasts. Pilates Barre brings these two powerful disciplines together in one dynamic, high-energy experience that customers love.

Pilates Barre offers investors the opportunity to participate in the continued growth of boutique fitness through a differentiated Pilates-and-barre concept built around recurring membership revenue, multiple income streams, strong community, and a scalable franchise model.

A group of people participating in a Pilates class inside a warmly lit studio with string lights and a large decorative mural on the wall. The participants are seated and using resistance bands for exercise, with an instructor guiding them.

Profitable and Rewarding Investment

  • Two of the hottest fitness trends under one roof. Pilates Barre combines both disciplines into one recognizable fitness experience. That gives the brand the opportunity to differentiate itself in a crowded boutique fitness market.

  • A Boutique Fitness Brand Built for National Brand Name Recognition and Growth

  • A complete movement studio experience—not just another Pilates studio.

  • Estimated initial investment and operating cost ranges that trend much lower than other Pilates studios, fitness studios, and gym brands. Get two studios for the price of one and diversify your investment!

  • Lower start-up costs means faster recovery of initial investment . . . and lower financial risk with greater potential for growth.

  • Highly Efficient, Proven and Successful Operating System that is Designed for Expansion.

  • Comprehensive instructor certification program with ongoing support to develop uniquely trained Pilates Barre instructors.

  • Unmatched support from the Franchising Team to help you become profitable quickly, and help you throughout your franchise ownership journey.

Investment Opportunity

Estimated Initial Investment $183,810 to $346,000

*See Item 7 of our Franchise Disclosure Document.

Are You Qualified?

General Financial Qualifications

  • Approximately 720 FICO score or better

  • Net worth of approximately 1.5× the initial investment

  • 30–40% of your total required investment must be liquid capital

The Process

  1. Schedule a call- find out if Pilates Barre is a good fit.

  2. Schedule a virtual meeting and webinar with the founder.

  3. FDD review and franchise application.

  4. Verification and financial planning.

  5. Discovery Day- meet the team and experience the culture.

  6. Finalize agreement.

  7. Launch your business.

Map of the United States showing states where Pilates Barre is current, with most states shaded in blue and some in white. States with Pilates Barre are labeled with names like California, New York, Illinois, Texas, etc. The title at the top reads 'Current Pilates Barre Territories.' A compass rose and a scale bar are located in the bottom right corner. Copyright information is included at the bottom.
A group of women participating in a Pilates class, stretching on reformer machines in a well-lit studio with a colorful wall mural and a window.

“Pilates Barre is a unique, desirable, and highly profitable boutique fitness franchise model.”

“I have done Pilates for 20 years at multiple studios. I prefer the energy and encouragement here. It feels like family.”
— Brooke Perry & Ali Gaylor
“After doing Pilates for 2 years at a different place, I can definitely say that the overall experience and instructors are better here”
— Frances
“It’s the community here that I prefer over other places. It is so welcoming and supportive. It makes me feel recharged.”
— Summer
“You can be at any level here and feel welcomed and at home. Other studios just don’t have the same vibe.”
— Michelle
“At 70 years old, I felt like I didn’t fit in at other places. This place has been a game changer for me. It is definitely my happy place.”
— M'Liss

Frequently Asked Questions

A group of women celebrating outside a Pilates studio called Pilates Barre, with arms raised and smiling, some wearing matching white T-shirts with a floral logo.

  • No. You do not have to have previous Pilates experience to own a Pilates Barre. The master instructor needs a Pilates certification, and that person can be yourself or another individual.

  • From the time you are awarded a franchise to the grand opening date takes three to six months. Some of this may depend on how much site buildout is necessary.

  • The average space necessary is around 1,700 square feet. You will have 12-14 reformers plus an optional private training room. There are a couple of different options to choose from.

  • The income potential for a Pilates Barre franchise is significant, partially due to the lower startup costs. More information can be found in item 17 of our FDD.

  • Acquire two Pilates Barre franchises for the price of just one Pilates franchise elsewhere! This allows you to minimize investment risk and diversify your portfolio. We allow franchisees to purchase subsequent locations for a discounted price after they have opened their first location.

  • Pilates Barre offers flexible training options that include all aspects of running the business. Onsite training at our headquarters in New Braunfels, Texas, is provided, along with remote trainings that are conducted via zoom. Pilates Barre offers the highest-level of ongoing support at all times.

  • Yes. Our marketing team will be working for you consistently to make sure your franchise is successful, thriving, and growing.

  • A few of the benefits of owning a Pilates Barre studio include:

    • Flexible hours

    • Potentially high profit margin

    • Rewarding and fun workplace (can we really call Pilates-anything “work” though?)

    • The ability to travel and take time off while still having income

    • Work/Life balance